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Vehicle search resource for parents of teen drivers

Rookie Rides is an online tool helping parents of teen drivers to locate the safest first vehicle for their teenager. The user journey took the parent through several interactive stages that each needed their separate focus and engagement design approach. From onboarding the user and acquiring the necessary user data, the backend proprietary algorithm was programmed to target the optimal vehicle for the users' specifications and requirements. Then a further API integration with the national vehicle database identified the dealerships closest to the user's location and finally the user was offered to apply for finance from local institutions. I collaborated closely with the engineers and system designers to design the most feasible user journeys based on the technical specifications. Through regular meetings and feedback sessions with the client and test-case users, I fine-tuned the UX paradigm, aligning it with the client's vision and business goals. Once the optimal UX was verified with the testing, I transformed it into hi-fi prototypes and finally UI designs for the implementation rounds with the developers. This was an iterative process so we had to apply Agile methodology which meant adding and removing functionality to make the transition through the product's stages seamless to the user while the API calls and user data was processed in the background with as fewer delays as possible.

www.rookierides.com

Low-fi wireframes for data capture
High-fi wireframes for data capture prototype
Data capture detail
Figma source file viewing prototype links
UI for Find It page displaying results from user input data
Affilitate finance partner pages
Search result
Area for user to save and compare models
Vehicle specs page


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