Matt Williams UX Strategy and Product Design

Help-seaking website for blokes who don't

Mental health organisation Beyond Blue wanted to build a website to target men who need to seek help but cannot start the process. Working for Marmalade in Melbourne as the lead UX designer I engaged with the client to understand the issue and generate very generalised personas of this user group. We conducted research and demographic analysis to build user stories for a sensitive issue, using humour and low-prompting functions to establish trust in the user. I built out the high level AI structure then wireframes and prototypes for internal testing.

mantherapy.org.au

Landing page

High-level user journey

Wireframes for Mind Quiz

UI for Mind Quiz

Wireframes user journey for first-time visitor

UI for Brain Fitness

Wireframes for Brain Fitness

UI for share functionality

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